Which Should You Choose?

PG/VG ratios influence throat hit, vapour production, flavour delivery, and how easily your coil stays saturated. The two most common blends, 50/50 and 70/30, behave very differently depending on the device you’re using, and choosing the right one makes a noticeable difference to performance and coil life.

50/50 E-Liquid — Fast Wicking, Pod-Optimised, and More Universal

A 50/50 mix is thinner and moves through cotton quickly. That’s exactly what modern pod systems are built around, including 0.8Ω, 0.6Ω, and 0.4Ω pod coils.

Why 50/50 works so well in pods

Pod coils use small wicking ports, compact cotton, and lower wattage. Even low-ohm pod coils don’t behave like sub-ohm tank coils. They can’t absorb thick liquid fast enough, so a thinner blend keeps the cotton saturated and helps prevent dry hits.

What 50/50 delivers

• Stronger throat hit
• Faster wicking
• Clear, consistent flavour
• Longer coil life in pods
• Discreet vapour

Because most vapers today use pod systems rather than high-power tanks (see our blog about this!), 50/50 is the most universally compatible ratio. It works across almost all pod devices with predictable, reliable performance, which is why it’s the most commonly purchased blend.

70/30 E-Liquid — Thick, Smooth, and Built for Power

A 70/30 VG/PG blend is thicker and smoother, and it needs a device that can move a lot of liquid quickly.

Where 70/30 performs best

High-VG liquid needs wide wicking ports, high wattage, large cotton beds, and open airflow. This is why 70/30 is the standard for sub-ohm tanks and high-power mods.

What 70/30 delivers

• Dense, warm vapour
• Smooth inhale
• Big clouds
• Best performance at higher wattages

Put 70/30 in a pod and the cotton often can’t keep up, especially during chain vaping, which leads to dry hits and burnt coils.

Which Ratio Should You Choose?

Choose 50/50 if you use:

• Pod systems
• 0.8Ω, 0.6Ω, or 0.4Ω pod coils
• Nic salts
• MTL or RDL vaping

Choose 70/30 if you use:

• Sub-ohm tanks
• High-power mods
• DTL vaping
• Coils with large wicking ports

The Bottom Line

Pod coils — even the low-ohm ones — are engineered for thinner liquid. Sub-ohm tanks are engineered for thicker liquid. Matching the ratio to the device gives you better flavour, better coil life, and a smoother overall experience.

And because most vapers use pods, 50/50 remains the most compatible and widely used ratio, offering the best balance of performance, flavour, and reliability across the widest range of devices.

Shop our Vape Liquids Range here!